Advertising & Marketing Projects
These projects were completed during my time at the University of Texas at Austin pursing my B.S. Advertising or M.S. Marketing.
MARKETING
Samsung Marketing Case Competition
In the 2022 McCombs Marketing Case Competition, we were presented with Samsung's challenge of how to strategically increase consideration of its Galaxy portfolio with Gen-Z women.
ADVERTISING
Pizza Hut Media Plan
Working with local Austin agency, GSD&M, we were tasked with constructing a year long national media plan for Pizza Hut.
ADVERTISING
Tesla Model 3 Campaign
You could argue that with Elon Musk as a walking advertisement, Tesla doesn't need traditional paid methods. However, this project set out to see what a Tesla campaign could look like.
ADVERTISING
NeuroGum Media Plan
With a media budget of nearly $220,000, we constructed a national media campaign for Neuro. This campaign was designed to increase brand awareness, increase impulse tries, and encourage repeat purchases.
ADVERTISING
STAND Media Investments Portfolio
We produced a media investment portfolio for the new non-profit entity by the United Ways of Texas, called STAND. STAND is being built to bring non-profit leaders together to leverage change in Texas for the betterment of all.
ADVERTISING
Southwest Airlines Case Study Analysis
Amidst the COVID-19 outbreak, the airline industry was of the many industries struggling to survive. We recommended alternative solutions to ease tensions of flying, while highlighting the safe practices on SouthWest Airlines.
_tiff.png)
ADVERTISING
Tomlinson's Feed Media Plan
We were tasked with creating a media plan for Tomlinson's Feed, local Austin pet store, who is veering from its Austin roots to expand to the Seattle, Washington market.
ADVERTISING
HindSight Campaign
With a focus on research and analysis, this campaign sets out to maximize potential sales by establishing HindSight’s presence and expanding awareness in the U.S. market.