MARKETING

Samsung Marketing Case Competition

In the 2022 McCombs Marketing Case Competition, we were presented with Samsung's challenge of how to strategically increase consideration of its Galaxy portfolio with Gen-Z women.

ADVERTISING

Pizza Hut Media Plan

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Working with local Austin agency, GSD&M, we were tasked with constructing a year long national media plan for Pizza Hut.

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ADVERTISING

Tesla Model 3 Campaign

You could argue that with Elon Musk as a walking ​advertisement, Tesla doesn't need traditional paid methods. However, this project set out to see what a Tesla campaign could look like.

ADVERTISING

NeuroGum Media Plan

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With a media budget of nearly $220,000, we constructed a national media campaign for Neuro. This campaign was designed to increase brand awareness, increase impulse tries, and encourage repeat purchases. 

ADVERTISING

STAND Media Investments Portfolio​

We produced a media investment portfolio for the new non-profit entity by the United Ways of Texas, called STAND. STAND is being built to bring non-profit leaders together to leverage change in Texas for the betterment of all. 

ADVERTISING

Southwest Airlines Case Study Analysis

Amidst the COVID-19 outbreak, the airline industry was of the many industries struggling to survive. We recommended alternative solutions to ease tensions of flying, while highlighting the safe practices on SouthWest Airlines.

ADVERTISING

Tomlinson's Feed Media Plan

We were tasked with creating a media plan for Tomlinson's Feed, local Austin pet store, who is veering from its Austin roots to expand to the Seattle, Washington market.

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ADVERTISING

HindSight Campaign

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With a focus on research and analysis, this campaign sets out to maximize potential sales by establishing HindSight’s presence and expanding awareness in the U.S. market.

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