When a brand is considering an influencer partnership, it is important to take a step back and identify influencers that align with campaign goals and the brand itself. I built a tool to score and rank influencers based on the 3 Rs – Reach, Resonance, and Relevance.

GoodBelly invested in store product demonstrations in select Whole Foods regions. Market response modeling was conducted to understand what, if any, impact the in store demonstrations might have had on sales and profitability. 

View my Tableau Public profile and presentation on how to leverage the power of Python in Tableau with TabPy.

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To understand consumer behavior in the food labeling space, we have collected a choice based conjoint data on consumer preferences.

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Read my thought leadership piece for Ringer Sciences on why tracking influencer campaign metrics is imperative for measuring success and optimizing future content to stay relevant and at the forefront of TikTok.

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