HI THERE,

I am a quantitative and qualitative data-driven marketer and analyst. I deliver meaningful solutions through translating complex data and uncovering consumer insights. Currently, I am pursuing my Master of Science in Marketing at The University of Texas at Austin.

I'm Petra.

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Featured Projects

ADVERTISING

Pizza Hut Media Plan

Working with local Austin agency, GSD&M, we were tasked with constructing a year long national media plan for Pizza Hut.

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MARKETING

Samsung Marketing Case Competition

In the 2022 McCombs Marketing Case Competition, we were presented with Samsung's challenge of how to strategically increase consideration of its Galaxy portfolio with Gen-Z women.

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ADVERTISING

Python Influencer Scoring Tool

When a brand is considering an influencer partnership, it is important to take a step back and identify influencers that align with campaign goals and the brand itself. I built a tool to score and rank influencers based on the 3 Rs – Reach, Resonance, and Relevance.

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