Background
Neuro has introduced energy products in both gum and mint form with three different products: Enlighten-Mint gum, Cinna-Mental gum, and Enlighten-Mint mints.
Project Duration: 4 Weeks
Testimonials
"Finding the right combo and priority there was key which I think you did well. Layout of the deck was highly impactful as well."
"Love the comms platform. The target deep dive is extremely well done as is the set up and delivery of your geographic segmentation."
"Smart decisions in the objectives and outreach as well. For example, creating the Status Symbol message is spot on! Nice work!!"
Research
We began by conducting research on the brand, competitors, and audience.
Comms Platform
Neuro was established to provide consumers with a cleaner way to energize, with gum and mints that offer an effective boost in a healthy way, and transparent ingredients list to appeal to health-conscious consumers. The company aims to support busy lifestyles with convenient packaging and clean energy options that align with consumers' values.
Target Audience
The Mindful Do-ers are Millennials aged 25 to 34 who prioritize wellness and fitness. These health-conscious consumers believe that health goes beyond “not being sick” and instead view it as a daily commitment to eating right and exercising.
Objectives & Flights
Specific DMAs were selected for each segment in order to maximize reach.
Budget Breakdown
Budget of $219,332.00 was broken down by channel and audience segment.
Timeline
Flowchart from December 2020 to May 2021.
