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INTEGRATED COMMUNICATIONS MANAGEMENT

SouthWest Airlines Case Study Analysis

 

05 / 04 / 2020

Background

Amidst the COVID-19 outbreak, the airline industry was of the many industries struggling to survive. The objective of this case study was to create alternative solutions to ease the fear and tensions of flying, while encouraging consumers to consider traveling via Southwest Airlines.

Project Duration: 3 Weeks

Testimonials

In response to our Zoom presentation of this project, our professor stated that we had "such great ideas and the execution was impeccable". He went on to say that this is "truly one of the better presentations [he's] ever seen"

Recommendations

We recommended three different solutions for this case study, as well as pros & cons for each option.

Conclusion

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