Background
Tomlinson's Feed, local Austin pet store, is veering from its Austin roots to expand to the Seattle, Washington market. With a budget of $100,000, this campaign will meet objectives of increasing brand awareness by 50%, in- store traffic, brand loyalty, and a 15% increase in likes/comments across social media. To drive awareness for the grand opening of Tomlinson's in a brand new market, a media mix was selected based on the target's behavior, values, and media consumption. Deliverables of this media plan were broken into two parts.
Project Duration: 10 Weeks
Testimonials
Our team won “Best Presentation” out of twenty competing teams.
I won an individual award for "Most Sincere Smile".
Research
We began by conducting research on the brand, competitors, and audience.
Target Market
Organic Professionals are single professionals in their 30's who value organic and natural products, while staying socially connected.
Geographic & Competitive Profile
Messaging Strategy
Campaign Objectives
Budget, Timeline, & Measurement
Budget of $100,000 was broken down by channel and audience segment.
The Point Media, 2019, Post-Presentation
