Background
Amidst the COVID-19 outbreak, the airline industry was of the many industries struggling to survive. The objective of this case study was to create alternative solutions to ease the fear and tensions of flying, while encouraging consumers to consider traveling via Southwest Airlines.
Project Duration: 2 Weeks
Audience
The Modern Cyclists are a community of environmentally conscious and progressive cyclists who use their bikes for transportation, recreation, health, and competition. They are mostly men between the ages of 22 and 40 who live in urban areas and have a tendency to spend on sport sunglasses.
The Big Idea
Never Look Back. By definition, the word hindsight, means to have an understanding of a situation or event only after it has happened. However, with the dangers of cycling, having hindsight often means it’s already too late. HindSight glasses bring the understanding and control of your surroundings into real time, without the need to look back. With Modern Cyclists constantly moving forward, HindSight will ensure their safety, control, and the focus to “Never Look Back”.
Media Channels
Budget & Timeline
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